Intertraffic
Online strategy management
As a content and brand strategic intern for Intertraffic, I led a 10-month project to improve the organisation's off-event LinkedIn engagement. I conducted audience segmentation using K-means cluster analysis, created user personas, and developed a tailored content plan with SMART goals, competitive insights, and new content pillars. This strategy was presented to stakeholders and partially implemented to guide Intertraffic's future online brand presence.
During my internship, I also managed the Intertraffic social media channels and website.
Project Highlights
- Delivered a data-driven LinkedIn strategy grounded in segmented personas, SMART goals, and competitive benchmarking
- Oversaw day-to-day content production and publishing across Intertraffic social media and website
Project by Intertraffic x NHL Stenden
Areas — Content Strategy, Content Planning, Visual Design, Video Editing, Brand Marketing
Delivered 2023
